Option 1
Option 2
Option 3
The team gave me complete creative control so I started with three mood boards and logos for our journey. They sought to take the reverence from the first option, the organic feel of the second option, and tone and Logo of the third option.
Full Logo
Short Hand Logo
Event Flyer
From their feedback, I developed the logos. Using a combination of display and handwritten fonts I designed the based of the logo. To bring in the organic look even
more I added hand-drawn lines for the F, underline, and arrow.
more I added hand-drawn lines for the F, underline, and arrow.